About: Principles of marketing engineering

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: Principles of marketing engineering Goto Sponge NotDistinct Permalink

An Entity of Type : rdac:C10001, within Data Space : data.idref.fr associated with source document(s)

Attributes	Values
type	frbr:Work rdac:C10001
Author	Lilien, Gary L (1946-....) Rangaswamy, Arvind De Bruyn, Arnaud (19..-....)
dc:subject	Marketing -- Prise de décision -- Modèles mathématiques Marketing -- Decision making -- Mathematical models Marketing -- Informatique Marketing -- Data processing Marketing -- Decision making -- Data processing Marketing -- Prise de décision -- Informatique Marketing -- Prise de décision (statistique) -- Informatique
preferred label	Principles of marketing engineering
Language	http://lexvo.org/id/iso639-3/eng
Subject	http://www.idref.fr/027551385/id http://www.idref.fr/027234886/id http://www.idref.fr/027231674/id http://www.idref.fr/027476014/id http://www.idref.fr/027466655/id
dc:title	Principles of marketing engineering
note	The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems) [4e p. de couv.]
dc:type	Text
http://iflastandar...bd/elements/P1001	http://iflastandards.info/ns/isbd/terms/contentform/T1009
rdaw:P10219	2007
has content type	http://rdaregistry.info/termList/RDAContentType/1020
is primary topic of	http://www.idref.fr/205030866
is rdam:P30135 of	http://www.sudoc.fr/164771786/id http://www.sudoc.fr/120828871/id

Faceted Search & Find service v1.13.91 as of Aug 16 2018

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3229 as of May 14 2019, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (70 GB total memory)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2025 OpenLink Software