About: Sensory marketing, research on the sensuality of products

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An Entity of Type : rdac:C10001, within Data Space : data.idref.fr associated with source document(s)

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type	frbr:Work rdac:C10001
dc:subject	Comportement des consommateurs Consumer behavior Sens et sensations Senses and sensation Marketing -- Psychological aspects New products -- Psychological aspects Sensuality Sensualité Marketing -- Psychologie Produits nouveaux -- Psychologie
preferred label	Sensory marketing, research on the sensuality of products
Language	http://lexvo.org/id/iso639-3/eng
Subject	http://www.idref.fr/027346900/id http://www.idref.fr/027372006/id http://www.idref.fr/02735444X/id http://www.idref.fr/029619858/id http://www.idref.fr/027883558/id http://www.idref.fr/027476014/id
dc:title	Sensory marketing, research on the sensuality of products
note	\"What is sensory marketing and why is it interesting and also important? Krishna defines it as \"marketing that engages the consumers senses and affects their behaviors.\" In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.\"--BOOK JACKET
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http://iflastandar...bd/elements/P1001	http://iflastandards.info/ns/isbd/terms/contentform/T1009
rdaw:P10219	2010
has content type	http://rdaregistry.info/termList/RDAContentType/1020
is primary topic of	http://www.idref.fr/206446861
is rdam:P30135 of	http://www.sudoc.fr/156638967/id http://www.sudoc.fr/181888742/id

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