About: Le couple produit-service, mesure de la satisfaction du client industriel, application au secteur de la transformation des matières plastiques

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About: Le couple produit-service, mesure de la satisfaction du client industriel, application au secteur de la transformation des matières plastiques Goto Sponge NotDistinct Permalink

An Entity of Type : rdac:C10001, within Data Space : data.idref.fr associated with source document(s)

Attributes	Values
type	frbr:Work rdac:C10001
Thesis advisor	Eiglier, Pierre
Author	Mathieu, Valérie (19..-.... ; maître de conférences)
alternative label	THE PRODUCT-SERVICE COUPLE , A MEASURE OF THE INDUSTRIAL CLIENT SATISFACTION APPLICATION TO THE PLASTIC PROCESSING INDUSTRY
dc:subject	Services Thèses et écrits académiques SCIENCES DE GESTION : COMMERCE ET ETUDE DU MARCHE Marketing industriel Matières plastiques -- Industrie et commerce /MARKETING INDUSTRIEL/SATISFACTION DU CLIENT/TRANSFORMATION/MATIERES PLASTIQUES/SERVICES/PRODUIT-SERVICE/MARKETING DES SERVICES
preferred label	Le couple produit-service, mesure de la satisfaction du client industriel, application au secteur de la transformation des matières plastiques
Language	http://lexvo.org/id/iso639-3/fra
Subject	http://www.idref.fr/027371999/id http://www.idref.fr/027253139/id http://www.idref.fr/029054737/id http://www.idref.fr/027480879/id
dc:title	Le couple produit-service, mesure de la satisfaction du client industriel, application au secteur de la transformation des matières plastiques
Degree granting institution	Université Paul Cézanne (1973-2011)
note	THE SERVICD OFFER ASSOCIATED TO A TANGIBLE PRODUCT, WHICH HAS OFTEN BEEN CONSIDERED AS FUNDAMENTAL COMPETITIVE ADVANTAGE HAS WIDELY DRAWN THE ATTENTION BOTH FROM RESEARCHERS AND MANAGERS. THE CONTRIBUTION AND THE ORIGINALITY OF THIS RESEARCH IS TO GO BEYOND THE SINGLE ISSUE OF THE ASSOCIATED SERVICE. AND TO FOCUSE ON THE PRODUCT-SERVICE COUPLE. THE LATTER IS DEFINED AS AN OFFER COMPOSED BY A TANGIBLE ELEMENT, THE PRODUCT AND BY AN INTANGIBLE ELEMEN, THE ASSOCIATED SERVICE (FOR EXAMPLE THE TECHNICAL IAD WHICH GOES WITH THE SELL OF A COMPUTER HARDWARE). THIS RESEARCH IS THEN A REFLEXION ON THE INTEGRATION AND THE COMPLEMENTARITY BETWEEN SERVICE AND PRODUCT, AND IT AIMS TO FILL IN THE GAP BETWEEN A PRODUCT VISION AND A SERVICE VISION. THE THEORETICAL OBJECTIVE OF THE RESEARCH IS ON ONE SIDE TO BETTER UNDERSTAND THE LOGIC AND THE FINALITY OF THE PRODUCT-SERVICE COUPLE BY PROPOSING A CONCEPTUALIZATION OF THIS TYPE OF OFFER. AND ON THE OTHER SIDE IT IS TO IMPROVE THE KNOWLEDGE ON THE MANAGEMENT OF THE ASSOCIATED SERVICE OFFER. THE MANAGERIAL OBJECTIVE IS STARTING FROM THE CONCEPTUALIZATION OF THE RESEARCH, TO MEASURE THE INDUSTRIAL CLIENT SATISFACTION WITH RESPECT TO THE PRODUCT-SERVICE COUPLE. THIS RESEARCH IS THEN APPLIED TO A SPECIFIC INDUSTRIAL SECTOR. THE ONE OF THE PLASTIC PROCESSING INDUSTRY.
dc:type	Text
http://iflastandar...bd/elements/P1001	http://iflastandards.info/ns/isbd/terms/contentform/T1009
rdaw:P10219	1994
has content type	http://rdaregistry.info/termList/RDAContentType/1020
is primary topic of	http://www.idref.fr/211448532
is rdam:P30135 of	http://www.sudoc.fr/011731095/id http://www.sudoc.fr/202508617/id

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