About: Creation and Validation of a Classification Scale according to Informational or Emotional Characteristic of the Advertisement   Goto Sponge  NotDistinct  Permalink

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Bibliographic Citation
  • Jourdan Philippe. Creation and Validation of a Classification Scale according to Informational or Emotional Characteristic of the Advertisement. Acte du 14ème Congrès de l'AFM, sous la direction de B. Saporta, 1998, Paris, France. pp.97-124
Title
  • Creation and Validation of a Classification Scale according to Informational or Emotional Characteristic of the Advertisement
dc:date
  • 1998
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