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Bibliographic Citation
  • Wang Dong, Li Zhenyu, Xie Gaogang, Ali Kaafar Mohamed, Salamatian Kavé. Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter. IEEE INFOCOM 2016 - The 35th Annual IEEE International Conference on Computer Communications, , IEEE, May 2016, San Francisco, United States. ⟨10.1109/INFOCOM.2016.7524581⟩
  • WangDong, LiZhenyu, XieGaogang, Ali KaafarMohamed, SalamatianKavé . Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter . IEEE INFOCOM 2016 - The 35th Annual IEEE International Conference on Computer Communications, , IEEE, May 2016, San Francisco, United States . ⟨10.1109/INFOCOM.2016.7524581⟩
Title
  • Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter
dc:date
  • 2016
Digital Object Identifier (DOI)
  • 10.1109/INFOCOM.2016.7524581
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