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Bibliographic Citation
  • De Pechpeyrou Pauline, Odou Philippe. Scepticisme du consommateur et efficacité promotionnelle. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2012, 27 (2), pp.45-69. ⟨10.1177/076737011202700203⟩
  • de PechpeyrouPauline, OdouPhilippe. Scepticisme du consommateur et efficacité promotionnelle. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2012, 27 (2), pp.45-69. ⟨10.1177/076737011202700203⟩
Title
  • Scepticisme du consommateur et efficacité promotionnelle
dc:date
  • 2012
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