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Schultz, Howard. Onward. Comment Starbucks a sauvé sa peau sans perdre son âme
dc:subject
Café -- Industrie Schultz, Howard Starbucks Coffee Company Success in business Organizational change -- United States Starbucks coffee company Coffee -- United States -- Marketing Café -- Industrie et commerce Café -- États-Unis -- Marketing Caféiers Leadership -- États-Unis Creativity ability in business Créativité dans les affaires Coffee industry -- United States Schultz, John Howard (1907-....) Biographie Restaurateurs (alimentation) -- États-Unis Succès dans les affaires Innovation organisationnelle
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Onward, how Starbucks fought for its life without losing its soul
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Onward, how Starbucks fought for its life without losing its soul
skos:note
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
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Text
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2011
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